If you want to prevent certain contacts from receiving a campaign or entering a workflow, it is important to use the targeting options that are currently available in Mailcamp.
In Mailcamp, exclusion is typically handled through targeting, not a separate exclude tool
- Based on the current Mailcamp flow, the safest way to exclude contacts is to target only the audience or segment you actually want.
- This means you should build your campaign or automation around the correct recipient group instead of assuming there is a dedicated global Exclude button for every case.
- If you previously used explicit exclude selectors in another platform, that exact workflow may not appear the same way in Mailcamp.
How to exclude contacts from a campaign
- Go to the campaign Recipients step.
- Select the audience you want to send to.
- If needed, narrow the recipients by choosing only the segment or segments that represent the contacts you do want to include.
- If you need more control, prepare your segment rules first so the campaign targets only the intended contacts.
Best practice for campaigns
- Do not think of exclusion only as removing people after selection.
- In Mailcamp, it is often more accurate to create or use a segment that already represents the final audience you want to send to.
- This helps avoid sending to overlapping contacts you did not intend to include.
How to exclude contacts from an automation
- For automations, start by choosing the correct audience in the automation settings.
- If needed, limit the workflow further by selecting the appropriate segment for that automation.
- This ensures only contacts matching the selected audience or segment are eligible to enter the workflow.
Using automation logic to avoid sending to everyone
- If your workflow needs more control after contacts enter, use the automation structure carefully.
- You can use conditions and other workflow logic to direct contacts through different paths instead of treating every contact the same way.
- Plan the trigger, audience, and segmentation carefully before activating the automation.
Important note
- This article should not promise a dedicated exclude-segment button for campaigns or workflows unless that exact control is visible in the current Mailcamp UI.