Mailcamp uses contact statuses to show whether a contact can currently receive your campaigns and how that contact has interacted with your audience. Understanding these statuses helps you send to the right people and avoid deliverability problems.
Main contact statuses in Mailcamp
- Subscribed — the contact is active and can receive campaigns.
- Unsubscribed — the contact opted out and should no longer receive campaign emails from that audience.
- Unconfirmed — the contact has not completed the confirmation step yet, usually in a double opt-in flow.
- Blacklisted — the email address is blocked from receiving campaigns.
- Spam reported — the contact reported your email as spam or complaint activity has been recorded for that address.
What each status means
- Subscribed is the healthy status you usually want for active contacts.
- Unsubscribed means the contact remains in your audience history, but Mailcamp treats that person as opted out.
- Unconfirmed means the person is not fully active yet and may need to confirm before becoming subscribed.
- Blacklisted means the address is blocked and should not be used for sending.
- Spam reported is a warning sign that the contact or mailbox provider has indicated complaint activity.
Where you will see these statuses
- In the audience overview and contact statistics.
- In the contacts list when filtering or reviewing audience quality.
- In reports and audience management workflows when deciding who should receive future campaigns.
How to use statuses in practice
- Send campaigns to subscribed contacts.
- Review unconfirmed contacts if you use double opt-in and want to understand who never completed signup.
- Do not try to re-send normal campaigns to unsubscribed, blacklisted, or spam reported contacts.
- Use statuses together with audience verification and segmentation when cleaning your audience.
Good audience hygiene
- Keep your subscribed contacts engaged.
- Respect unsubscribes immediately.
- Review complaint and blacklist issues seriously, because they can harm deliverability.
- Verify imported contacts before large sends to reduce unnecessary risk.
A simple way to think about it is this: Subscribed contacts are your active sending audience, while the other statuses help you understand who should be excluded, reviewed, or cleaned up before future campaigns.