If you want to send a freebie or lead magnet to new contacts in Mailcamp, the most reliable approach is to collect the contact through a signup form and then send the freebie using an automation email.
What is a freebie or lead magnet?
- A freebie, or lead magnet, is something you give to a new contact in exchange for their signup.
- Common examples include an eBook, checklist, PDF guide, coupon, template, or private download link.
- In Mailcamp, the delivery part is usually handled through a welcome-style automation email.
How to offer a freebie to new contacts
- Create a signup form, popup form, or connected website form that collects the contact into your chosen audience.
- Make sure the form clearly explains what the contact will receive after signing up.
- Use the same audience for the contacts who should receive the freebie so your automation can target them correctly.
How to send the freebie with an automation
- Go to Automations and create a new automation.
- Choose the trigger Welcome new contacts.
- Select the audience that receives signups from your form.
- Add a Send an email action to the workflow.
- Create the email that introduces the freebie and tells the contact how to access it.
How to deliver the freebie inside the email
- You can add a download link inside the email that points to your hosted file or landing page.
- You can also attach files directly to the automation email if that fits your delivery method better.
- Whichever option you choose, make sure the call to action is clear so the contact immediately knows how to get the freebie.
When to use a link instead of an attachment
- Use a link when your freebie is hosted on your website, storage service, or another download page.
- Use an attachment when you want the file to be delivered directly with the automation email.
- For larger files or assets you may update often, a hosted link is usually easier to manage.
Best practice
- Keep the automation simple: signup trigger, optional wait step if needed, then send the freebie email.
- Make the subject line clear so new contacts immediately recognize the promised download.
- Test the form submission and the automation email yourself before using the freebie flow publicly.
Important note
- This article should not promise platform-specific flows such as segment-join triggers, double opt-in thank you page delivery, or landing page builders unless those exact options are part of the current Mailcamp setup you are using.