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How to edit the unsubscribe page

In Mailcamp, the unsubscribe page is managed from the audience Forms / Pages area. This is where you customize the unsubscribe form and the related confirmation page that contacts see when they opt out.

Where to edit the unsubscribe page

  • Open the audience you want to manage.
  • Go to Forms / Pages.
  • Look for the unsubscribe form or unsubscribe confirmation page in the available page list.

How to edit it

  • Choose the unsubscribe-related page you want to update.
  • Edit the content and wording.
  • Save your changes.

What you can customize

  • The message shown on the unsubscribe form.
  • The confirmation wording after the unsubscribe action is completed.
  • The overall tone and branding so the page matches your audience experience.

Best practice

  • Keep the unsubscribe experience clear and respectful.
  • Use simple wording so contacts understand what is happening.
  • Do not make the unsubscribe path confusing or misleading.

Why this matters

  • A clear unsubscribe page improves user trust.
  • It also supports compliance and healthier deliverability practices.
  • Mailcamp expects unsubscribe handling to be honored immediately.

A good unsubscribe page should be simple, branded, and easy to understand. In Mailcamp, the right place to maintain it is the audience Forms / Pages section.