How to switch from Mailchimp to Mailcamp How to create and schedule a campaign How to create and use custom fields How to create and use segments How to create a Mailcamp account Mailcamp customer support options Is there any content that Mailcamp doesn’t allow? How to get started with Mailcamp Understanding your dashboard How to import contacts Is my data safe with Mailcamp?

How to use the Drag & drop editor Adding a forward link to your campaigns How To Create And Schedule A Campaign Everything About Test Emails How To Clean Up Inactive Contacts How To Use Variables In Mailcamp How To Edit The Plain-Text Version Of A Campaign How to use internal campaign names How to resend a campaign to those who did not open the original How to change the reply-to email address Automations vs campaigns How To Change The Sender Address How To Change A Link In A Sent Campaign How To Use The Rich-Text Editor Is There Any Content That Mailcamp Doesn’t Allow? How to enable and disable tracking in Mailcamp campaigns Different Ways To Create Email Campaigns In Mailcamp How To Edit The Preheader How to use the Drag & drop editor (legacy) Why Am I Not Receiving My Emails? Does Mailcamp Offer SMTP (Simple Mail Transfer Protocol)? Custom Fonts For Email How To Use Google Analytics On Your Campaigns and Websites How To Stop Gmail From Clipping Messages Mailcamp's Sending Speed How To Send A Campaign To An Individual Contact How To Export A Newsletter As PDF How To Organize Your Content Into Folders How To Deliver Emails By Time Zone How To Build A Responsive Newsletter

How to create and use custom fields Contact statuses explained How to import contacts What are unconfirmed contacts? How to edit a contact's data How to find contacts after they sign up How to create and use segments Everything about unsubscribed recipients How to delete or forget a contact How to blacklist certain contacts How to edit the unsubscribe page How to make sure you don't email contacts who have reported your email as spam

Automation Triggers How To Use Automation History How To Use Automation Steps (Rules and Actions) How To Create An Automation Workflow How to use Automation Templates Multiple automation triggers E-commerce: Automation does not trigger after a purchase A/B Split Testing For Automations How to re-arrange automation steps Email Marketing Automations FAQ How to use internal campaign names How to add contacts to an automation (workflow) How To Send A Freebie (Lead Magnet) To New Contacts How to change the reply-to email address Automations vs campaigns How To Exclude Contacts From A Campaign Or A Workflow How To Organize Your Content Into Folders

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How to analyze and export reports How to manage email notifications How to check opens by location

How to change your login credentials How to turn on two-factor authentication (2FA) I can't log in to my account How to add another user to the account How to manage multiple Mailcamp accounts Account closure: what happens to inactive accounts?

How to use reCAPTCHA How to add a form to your website How to create an embedded form Why does my form look different after it's installed? How to troubleshoot a form or undelivered confirmation emails

How to clean up inactive contacts Domain authentication The limitations of using a free domain Who can I send emails to with Mailcamp? Email server link validation explained Why don't I receive out-of-office replies when sending campaigns through Mailcamp? Understanding HTML editor file limits Troubleshooting domain authentication errors Why emails get delivered to Gmail's Promotions tab Google & Yahoo policy changes: A checklist for Mailcamp senders A simple guide: One-click audience-unsubscribe header Why am I not receiving my emails? Why you should never use a purchased email audience Tips on how to improve your deliverability Phishing in email marketing The difference between hard bounce and soft bounce

Domain authentication How to merge SPF records Troubleshooting domain authentication errors Domain alignment Mailcamp subdomains: What you need to know How to comply with new email authentication policies The basics of DMARC

How to connect WooCommerce to Mailcamp Webhooks Mailcamp API overview How to find and manage your API key How to send transactional emails with the Mailcamp API How to connect your website to Mailcamp

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How To Use Google Analytics On Your Campaigns and Websites

How To Use Google Analytics On Your Campaigns and Websites

Mailcamp gives you built-in campaign tracking such as opens, clicks, and link activity. For Google Analytics, the practical setup is to use Mailcamp for email tracking and use your own Google Analytics setup on your website to measure what happens after someone clicks through.

What Mailcamp tracks natively

Open your campaign setup and make sure Track opens and Track clicks are enabled if you want Mailcamp engagement reporting.
You can also use a custom tracking domain for branded click tracking.
After sending, review your campaign reports to see opens, clicks, top links, and related performance data.

How to use Google Analytics with campaign links

Mailcamp does not appear to expose a dedicated Google Analytics toggle in the campaign setup.
If you want Google Analytics attribution, add your own UTM parameters to the links you place inside the email.
Example: add values such as utm_source=email, utm_medium=campaign, and utm_campaign=your-campaign-name to destination URLs.
When recipients click those links, Google Analytics on your website can attribute the visit and conversion activity using those parameters.

Recommended workflow for campaigns

Create or edit your campaign content.
Add links with the UTM parameters you want to track in Google Analytics.
Enable Mailcamp click tracking in the campaign setup.
Send a test email and click through to confirm the URL parameters are preserved correctly.
After sending, compare Mailcamp click data with your Google Analytics website session data.

How to use Google Analytics on websites connected to Mailcamp

Mailcamp websites integration is mainly used to connect your site so popup forms and related scripts can run there.
Go to Websites, add your domain, and install the Mailcamp connect script on your site.
Google Analytics itself should still be installed on your website using your normal GA or GTM setup.
Mailcamp's site connect script does not replace your Google Analytics installation.

Best practice

Use Mailcamp reports to measure email performance.
Use Google Analytics to measure on-site sessions, behavior, and conversions after the click.
Keep your UTM naming consistent across campaigns so reports stay clean and easy to compare.

A simple way to think about it is this: Mailcamp tells you how the email performed, while Google Analytics tells you what the visitor did on your website after clicking from the email.