You can send emails with Mailcamp to people who have given you permission to contact them and who can reasonably expect to receive emails from your brand, business, or organization.
Before sending a campaign, make sure your list contains valid subscribers, your sender domain is authenticated when available, and every campaign gives recipients a clear way to unsubscribe.
Website signups: people who subscribed through a form on your website.
Embedded form subscribers: people who submitted a Mailcamp embedded form and joined your list.
Popup form subscribers: people who submitted a Mailcamp popup form connected to your list.
Imported subscribers with consent: people who previously gave you permission to email them and were imported into Mailcamp.
Customers or members with a clear relationship: people who signed up, purchased, registered, or joined with a clear expectation of receiving your emails.
Event or in-person signups: people who gave their email address and understood they would receive emails from you.
Do not send to purchased, rented, scraped, or harvested email lists.
Do not send to people who never gave you permission to email them.
Do not send to contacts who unsubscribed from your emails.
Do not send to addresses that have bounced repeatedly or are marked as undeliverable.
Do not send to role-based or generic addresses unless the owner clearly opted in, such as info@, sales@, or support@ addresses.
Do not use Mailcamp to send misleading, deceptive, or unrelated content compared with what subscribers agreed to receive.
Subscribed: contacts with this status can receive campaigns if they match your campaign audience.
Unconfirmed: contacts may still need to confirm their subscription if double opt-in is enabled.
Unsubscribed: contacts should not receive marketing emails unless they opt in again.
Bounced or undeliverable: contacts should be cleaned from future sends to protect your sender reputation.
Blacklisted or suppressed: contacts should not be included in campaign sends.
Confirm that each contact gave you permission to send email.
Make sure the list source is clear, such as website signup, customer registration, event signup, or member opt-in.
Remove unsubscribed, bounced, invalid, or outdated addresses before importing.
Map fields correctly during import so subscriber data is stored in the right list fields.
Consider using confirmation emails if you want subscribers to verify their opt-in before receiving campaigns.
Use a From name and sender address that subscribers recognize.
Send content that matches what subscribers signed up to receive.
Include a clear unsubscribe link in marketing emails.
Use a verified sending domain when your plan supports custom sending domains.
Keep your contact information and brand identity clear in the email.
Use Mailcamp forms to collect new subscribers directly into your lists.
Keep separate lists or segments for different types of subscribers and interests.
Clean inactive, bounced, and invalid contacts regularly.
Monitor campaign reports for bounces, unsubscribes, and complaints.
Send at a consistent pace instead of suddenly emailing a large old list.
A campaign has no recipients: check that the selected list or segment contains subscribed contacts.
Some contacts are skipped: check whether they are unsubscribed, unconfirmed, bounced, undeliverable, or suppressed.
Imported contacts do not receive campaigns: review their subscriber status and make sure they were imported into the correct list.
High bounce or unsubscribe rates: review how the list was collected and remove contacts who did not clearly opt in.
The sender address is not accepted: use an address from an active verified sending domain or follow the default sender rules for your plan.