Unsubscribed recipients are contacts who opted out of receiving campaign emails from your audience. In Mailcamp, those contacts remain in the audience history, but they are no longer treated as active sending contacts for normal campaign delivery.
What unsubscribed means in Mailcamp
- The contact previously existed in your audience and then opted out.
- The record is still kept in the audience with an unsubscribed status.
- The contact should not continue receiving normal campaign emails from that audience.
How contacts become unsubscribed
- The person clicks the unsubscribe link in an email.
- You manually unsubscribe the contact from the audience.
- An unsubscribe action happens through a connected workflow or audience management action.
Where to see unsubscribed contacts
- In the audience contacts list by filtering for Unsubscribed.
- In audience statistics and overview counts.
- In campaign reports and unsubscribe logs when reviewing campaign performance.
What you should do with unsubscribed contacts
- Respect the opt-out immediately.
- Do not treat unsubscribed contacts as active campaign recipients.
- Use unsubscribe activity as a signal when reviewing audience quality and campaign relevance.
Why this status matters
- It helps keep your sending compliant.
- It protects deliverability by reducing unwanted email activity.
- It gives you a clearer picture of how your audience responds to your campaigns.
Best practice
- Always include a visible unsubscribe link in campaigns.
- Watch unsubscribe rates in reports.
- If unsubscribe activity rises, review audience targeting, message relevance, and send frequency.
A simple way to think about it is this: unsubscribed contacts still exist in your audience records for history and reporting, but they are no longer part of your normal active sending audience.