Automation steps in Mailcamp are the building blocks you place on the automation canvas after the trigger. These steps let you define what should happen next, when it should happen, and how contacts should move through the workflow.
Main step types in Mailcamp
- Send an email — sends an automation email when a contact reaches that point.
- Wait — delays the next step for a period of time or until the next condition is ready.
- Condition — splits the workflow into Yes and No branches.
- Operation — performs a contact action inside the workflow.
What “rules†means in practice
- In the Mailcamp automation builder, rules are usually handled through triggers, conditions, and wait logic.
- The trigger defines when contacts enter.
- Conditions define how contacts branch based on behavior or data.
- Wait steps control timing between actions.
How to use each step
- Send an email when you want to deliver an automation message at that point in the journey.
- Wait when you want to space messages out or delay the next decision.
- Condition when you want to check something and branch the workflow.
- Operation when you want to update a contact record as part of the automation.
Operations supported in Mailcamp
- Update contact
- Tag contact
- Copy contact
How conditions help
- Conditions let you create different paths depending on what happened.
- For example, you can branch based on whether a contact opened an email, clicked a link, or met another configured requirement.
Best practice
- Start with a simple trigger, one email, and one wait or condition if needed.
- Build the workflow step by step so the logic stays easy to understand.
- Review the automation history and contact progress if something does not behave the way you expected.
A simple way to think about it is this: the trigger starts the automation, and the steps decide what Mailcamp does next, when it does it, and how each contact moves forward.