In Mailcamp, the safest way to avoid emailing contacts who reported your messages as spam is to monitor complaint activity and make sure those contacts are not treated as normal active sending contacts. Mailcamp tracks complaint-related activity and can mark contacts with a spam reported status.
How Mailcamp helps with this
- Mailcamp can mark a contact as spam reported when complaint feedback is received from supported sending infrastructure.
- You can filter the contacts list by the Spam reported status.
- Campaign reports also show complaint-related performance so you can monitor risk after sending.
What to do in practice
- Open the audience contacts list.
- Use the status filter and select Spam reported.
- Review those contacts and make sure they are not part of future campaign targeting.
- If needed, use additional cleanup actions such as exclusion, unsubscribe handling, or blacklist review depending on your policy.
Use campaign reports too
- After sending a campaign, review the unsubscribe and complaint metrics.
- Watch for spikes in complaints.
- If complaint activity increases, pause and review your audience quality, message relevance, and send frequency.
Best practice
- Only send to permission-based contacts.
- Keep your audience clean and engaged.
- Remove or isolate complaint-prone contacts quickly.
- Take spam complaints seriously because they can harm deliverability.
Simple rule
- If a contact is marked as spam reported, do not keep treating that person like a normal subscribed campaign contact.
- Use your audience filters and reports to keep those contacts out of future sends.
A simple way to think about it is this: Mailcamp gives you the status and reporting signals, but you should actively review them and keep complaint contacts out of your normal sending audience.