In Mailcamp, the sender address is the From email used for your campaign. You can change it during campaign setup so the message is sent from the identity that best fits the audience and the purpose of the campaign.
Where to change the sender address
- Open the campaign you want to edit.
- Go to the Setup step.
- Find the From email field in the sender settings area.
How to change it
- Enter the sender email address you want to use.
- If available, choose from the verified sending identities suggested by Mailcamp.
- Save the campaign setup after making the change.
How Mailcamp validates the sender address
- Mailcamp checks whether the sender email matches a verified sending identity.
- If the address is not verified, Mailcamp can show a warning so you know it does not match the verified identity list.
- Keeping the sender address aligned with your verified identity helps deliverability and brand consistency.
Fallback behavior to know about
- If the from email is empty, Mailcamp falls back to the default sender email from the campaign's audience.
- If the from email does not match a verified sending server identity, Mailcamp can fall back to another sending address depending on your configuration.
When to change the sender address
- When a campaign should come from a different team or brand inbox.
- When you are sending from a different verified identity for a specific audience.
- When you want the sender details to better match the content or campaign goal.
Helpful tips
- Use a sender address that contacts will recognize immediately.
- Keep the sender domain aligned with your verified sending setup.
- Review the from name and reply-to address at the same time so all sender details stay consistent.
In short, you can change the sender address in the campaign setup screen, but the best results come from using a verified sending identity that matches your brand and sending domain.