Yes. Mailcamp does not allow content or sending practices that create spam, abuse, deception, or legal and deliverability risk. The goal is to protect recipients, keep sending quality high, and help customers maintain a healthy sender reputation.
Content and practices Mailcamp does not allow
- Unsolicited email sent to people who did not ask to hear from you.
- Purchased, rented, scraped, or third-party audiences that do not reflect direct permission from the recipient.
- Misleading campaigns, including fake sender identity, deceptive subject lines, or content that does not match the message promise.
- Phishing, fraud, impersonation, or malware, including harmful links, suspicious attachments, or attempts to trick recipients into sharing sensitive information.
- Illegal content or content that violates applicable laws, regulations, or third-party rights.
- Sending behavior that creates abuse signals, such as repeated spam complaints, sending to clearly invalid addresses, or ignoring unsubscribe requests.
What Mailcamp expects from senders
- Send only to contacts who gave you permission to email them.
- Keep your audience clean and remove invalid or disengaged contacts when needed.
- Use honest sender details and subject lines.
- Include a working unsubscribe option in your email content.
- Avoid spammy wording, excessive punctuation, and deceptive formatting.
- Verify your sending domain and follow deliverability best practices before sending at scale.
Why these rules matter
- They reduce bounce rates, spam complaints, and blacklist risk.
- They help your campaigns reach the inbox more consistently.
- They protect the reputation of your sending domain and the Mailcamp platform.
What can happen if content or sending is not compliant
- A campaign may perform poorly because recipients mark it as spam.
- Mailcamp may review the activity if it creates abuse or deliverability issues.
- Sending access may be limited or restricted until the issue is resolved.
Best next step if you are unsure
- If you are not sure whether your campaign is appropriate, review your audience source, check that contacts opted in, and make sure the message is clear and honest.
- If you still need help, contact the Mailcamp team through the support ticket system and explain what you plan to send.
This article is a practical overview, not a complete legal policy. For the final rules that apply to your account, always follow Mailcamp's Terms of Service and platform guidance.