Cleaning up inactive contacts helps protect deliverability and keeps your audience healthier over time. In Mailcamp, the most practical way to do this is to identify low-engagement contacts from campaign reports, review verification quality in the audience, and then unsubscribe, delete, or blacklist the contacts that should no longer receive campaigns.

Step 1: Identify low-engagement contacts from campaign reports

• Open a campaign that has already been sent.
• Go to the Contacts report for that campaign.
• Use the available filters to review people who did not open or did not click.
• This gives you a practical starting point for finding contacts who may no longer be engaged.

Step 2: Review the audience itself

• Go to Audiences and open the audience that contains those contacts.
• Review the contacts list and the verification status summary.
• Mailcamp shows verification categories such as deliverable, risky, undeliverable, or unknown.

Step 3: Use verification to spot risky or bad addresses

• Open the Audience verification area for the audience if you need to check email quality.
• Run verification on newer or older contacts that have not been reviewed yet.
• Pay special attention to risky, undeliverable, or unknown contacts.

Step 4: Decide what kind of cleanup to do

• Unsubscribe contacts if you want to keep their record but stop sending campaigns to them.
• Delete contacts if you no longer want them in the audience.
• Blacklist risky or bad addresses when you want to prevent future sending more aggressively.

Step 5: Apply the cleanup in the audience

• From the audience contacts screen, select the contacts you want to clean up.
• Use Mailcamp's available actions to unsubscribe or delete them.
• If needed, move or copy contacts first before making permanent changes.

How to decide who is inactive

• Contacts who repeatedly do not open or click your campaigns may be inactive.
• Contacts marked risky, undeliverable, or unknown after verification are strong cleanup candidates.
• Use your campaign history, audience quality, and sending goals together rather than relying on a single campaign only.

Helpful tips

• Start with a segment of non-openers or low-engagement contacts instead of cleaning the whole audience at once.
• Verify imported contacts before sending new campaigns.
• Watch unsubscribe, complaint, and bounce trends after each cleanup cycle.
• Regular cleanup usually improves deliverability more than waiting until the audience becomes unhealthy.

In short, Mailcamp helps you clean up inactive contacts by combining campaign engagement data, verification results, and audience-level contact actions.