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How To Edit The Plain-Text Version Of A Campaign

How To Edit The Plain-Text Version Of A Campaign

Mailcamp lets you manage a plain-text version of your campaign so you can control how the message appears when HTML is not available or when a simpler text version is needed. Depending on your workflow, you can either edit the plain-text content manually or switch back to automatic extraction from the HTML version.

When the plain-text version matters

When a recipient's email client does not display the HTML version well.
When you want a cleaner text-only fallback.
When you want more control over how links, spacing, and copy appear in plain text.

How to open the plain-text editor

Open the campaign you want to edit.
Go to the content step of the campaign.
If needed, switch from the HTML editor to the plain-text editor.
Mailcamp can open the plain-text content in a dedicated editing screen.

How to edit the plain-text version manually

Use the plain-text editor to write or revise the text-only version of the campaign.
Edit the copy directly in the plain-text field.
You can insert supported tags or variables into the content where needed.
Save your changes after editing.

How Mailcamp handles manual plain-text mode

If custom plain-text content is enabled, Mailcamp keeps the plain-text version separate from the HTML version.
This gives you direct control over the wording and formatting of the text-only email.

How to switch back to automatic extraction

If you do not want to maintain a separate plain-text version, you can switch back to automatic extraction from the HTML content.
Mailcamp provides an option to extract the plain-text version from your HTML campaign again.
After switching back, the platform uses the HTML content as the source for the plain-text fallback.

Helpful tips for editing plain text

Keep lines clean and easy to read.
Make sure links are still understandable in text form.
Remove extra visual wording that only makes sense in the HTML layout.
Use a test email to review the plain-text reading experience before sending.

What to remember

HTML and plain-text versions do not always need to look identical.
The goal of the plain-text version is clarity, readability, and a good fallback experience.
If the HTML version changes significantly, review the plain-text version again before sending.

In short, Mailcamp gives you a choice: maintain a custom plain-text version yourself or let the platform extract it from the HTML version when that is the better fit.