In Mailcamp, the rich-text editor is the classic HTML email editor used to write and format campaign content directly. It is useful when you want more manual control over text, links, layout, and HTML-based editing than the drag & drop builder provides.
When to use the rich-text editor
- When you want to write and format email content directly in an editor.
- When you prefer a classic editing experience over drag & drop blocks.
- When you want to insert tags, links, formatting, images, or HTML-oriented content manually.
How to open the rich-text editor
- Open the campaign you want to edit.
- Go to the content step.
- If your account offers more than one editor, choose the Classic editor or HTML editor option.
- Mailcamp opens the editor in a fullscreen editing view.
What you can do in the editor
- Write and edit the HTML email content directly.
- Format text with headings, bold, italic, underline, lists, colors, and alignment.
- Insert links, images, media, tables, and other standard rich-text elements.
- Use the built-in tag menu to insert supported Mailcamp variables and special links.
How to insert Mailcamp tags
- Use the editor's insert-tag menu when you want to add Mailcamp placeholders.
- You can insert useful tags such as {UNSUBSCRIBE_URL}, {WEB_VIEW_URL}, and audience field tags.
- These tags are replaced with real values when the email is sent.
Saving your work
- Click Save when you are done editing.
- Mailcamp saves the HTML content and also updates the campaign preheader and plain-text fallback as needed.
- After saving, you can continue with the rest of the campaign flow.
Important compliance note
- If your plan requires an unsubscribe link and unsubscribe enforcement is enabled, Mailcamp can block saving until {UNSUBSCRIBE_URL} is included in the email content.
- This helps keep the campaign compliant and easier to deliver properly.
Helpful tips
- Use the rich-text editor when you want precision and flexibility.
- Preview or send a test email after major edits.
- Keep formatting clean so the email remains easy to read in different inboxes.
- If you want a simpler block-based workflow, use the visual builder instead.
In short, the rich-text editor is Mailcamp's classic content editor for users who want more direct control over how their HTML email is written and formatted.