Unconfirmed contacts are people who started the signup process but have not completed the confirmation step yet. In Mailcamp, this usually happens when an audience uses double opt-in and the contact has not clicked the confirmation link from the subscription email.
What unconfirmed means
- The contact record exists in your audience.
- The person has not fully completed subscription confirmation yet.
- The contact is not the same as a normal active subscribed contact.
Why contacts become unconfirmed
- Your audience is configured to send a subscription confirmation email.
- The person signed up but did not click the confirmation link.
- The confirmation email may have been missed, delayed, or ignored.
How this relates to double opt-in
- If Send subscription confirmation email is enabled for the audience, new signups can enter the audience as unconfirmed.
- Once the person confirms, Mailcamp can move that contact into the normal subscribed status.
What you can do with unconfirmed contacts
- Review how many unconfirmed contacts you have in your audience statistics.
- Resend the confirmation email if that workflow is appropriate for the contact.
- Use the number of unconfirmed contacts to understand how your signup flow is performing.
Best practice
- Use double opt-in when you want higher audience quality and cleaner permission records.
- Make sure your signup messaging is clear so contacts know they still need to confirm.
- Do not treat unconfirmed contacts the same way as subscribed contacts when planning campaign sends.
A simple way to think about it is this: an unconfirmed contact has raised their hand, but they have not finished the confirmation step that turns them into a fully active subscribed contact.